About us
We are from Ceará. And that says a lot about us.
More than 40 years growing together with the families we serve.
We started small. In one neighborhood, with an open door and a counter.
We grew without forgetting where we came from.
Today we are five brands, more than 1,000 employees and more than 1 million families.
And we keep the same way: close to the people we serve.
Our story
From Mercadinho Pague Menos to Grupo R Center.
- 1984
Mercadinho Pague Menos
It all starts in Conjunto Esperança, Fortaleza, with affordable prices, variety and quality service.
- 1989
Remacon is born
The building materials store paves the way for new businesses.
- 2000s
The “R” arrives
The brands are redesigned, and R Center Supermercado and R Center Construção are born. Soon after, the group joins the Uniforça network.
- 2014
Twice the size
R Center Supermercado goes through a major expansion and doubles in size.
- 2016
Casa & Construção
The building store moves to a new home, now as a home center.
- 2021
New identity and Messejana
New purpose, mission, vision and values. R Center Messejana opens.
- 2022
Torra Atacadista
Wholesale prices for those who buy to restock.
- 2024
Super Fraldas
The store specialized in diapers and children's products that became a reference in Ceará.
- 2024
Grupo R Center is born
The company starts operating as Grupo R Center, with integrated management of all brands.
- [year]
Vita Park Mall
The largest project in our history, in Eusébio.
Our purpose
“Going further to transform people's lives.”
01 Mission
To offer distinctive products and services through human-centered service, bringing convenience to people.
02 Vision
To be recognized for human-centered service, growing profitably and sustainably, with solid leadership and an engaged team, acting with social responsibility in our community.
What we believe in
Six values. From the checkout to the board.
- 01
Human development
We support people's learning and growth, creating opportunities for them to develop and give their best.
- 02
Unity
We are committed to the same goal and work together.
- 03
Humility
We are always evolving and we learn from each other every day.
- 04
Respect
We respect diversity and value each person as an individual.
- 05
Focus on results
We keep improving so we can grow sustainably.
- 06
Love for what we do
Driven by love, we give our best.
Social impact
More than 1 million families. Each one matters.
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Jobs
More than 1,000 people work with us, many in their first job.
-
Community
We are part of Instituto CDL.
-
Environment
Cupom Verde in every R Center store: the receipt goes to your phone, with no paper.
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Local economy
200 suppliers from Ceará are part of our story.
- +8 stores
- +1,000 employees
- 50k people reached every month
- +1 million families impacted